GuGu Duck is a captivating character designed to embody boundless optimism and adventurous spirit. Known for their sharp wit and courage, GuGu leads their feathered friends through daring escapades, while also embracing moments of tranquility by the water’s edge. With a flair for culinary creations, GuGu brings warmth and cheer to everyone around, making them an unforgettable presence both in and out of the pond. The character’s design reflects their vibrant personality and versatility, blending charm with a sense of playful adventure.
I was in charge of the entire character and packaging design for GuGu Duck. Using Adobe InDesign, Illustrator, Cinema 4D, and Photoshop, I developed GuGu’s visual identity from concept to final product. My work involved creating detailed character illustrations that captured both GuGu’s adventurous side and relaxed demeanor. Additionally, I designed the packaging to align with GuGu’s lively and cheerful personality, ensuring the character’s essence was reflected throughout the project, from the character design to the product presentation.